Real Estate Consultant & Strategist
Different by Design
Jeff Leonard is a luxury residential property specialist representing unique and exquisite homes and lifestyles in West Michigan and along the Lake Michigan shoreline. As one of the most authentic names in real estate, Jeff is known for his relentless dedication to his clients’ success, uncompromising integrity, indomitable spirit, and sophisticated,signature style.
“Everything I do, I believe in challenging the status quo. I believe in thinking differently. I challenge the status quo by disrupting the misconceptions (sales tactics) that can limit a seller's success, by leveraging the immutable laws of real estate many agents don't know about or execute effectively, and by leveraging a rare global perspective that truly differentiates me in today’s society.”
His client-centric model, marketing savvy, business acumen, and genuine, engaging personality have won Jeff the affectionate loyalty and admiration of his clients. Representing both primary and secondary homes, Jeff intentionally maintains a manageable inventory to ensure he is able to provide the level of service and representation his clients appreciate and deserve. This includes concierge services both during and after the transaction is over, and often includes becoming hands-on when the need arises. With extensive personal experience in renovation work and design, and with over twenty years of project and business management experience, Jeff is uniquely qualified to advise on necessary improvements and staging to maximize a property’s value and appeal.
“Ultimately, it’s about making a difference in people’s lives. True success, I believe, all comes down to the significance we add to the lives of others, to the beneficial footprint we leave on society.” Jeff’s diversity in representation and philanthropic commitments are testimony to that philosophy. “Whether it's a $100,000 home or a $10Mlakefront getaway, every client deserves our respect and commitment to achieving the best result possible. It’s important that my clients feel valued and truly benefited by the representation I provide; I strive to change their lives in a very real and meaningful way. I’m invested in my clients’ success, and this business, for me, is far more of a relational one than simply a transactional one.”
Having built a strong and formidable reputation, Jeff has earned the respect of clients, industry professionals and peers. A consummate negotiator and strong advocate for his clients’ interests, Jeff also understands the dynamics of transactional success and the importance of developing winning strategies. Conducting every transaction with integrity,collaboration and professionalism, he strives to create synergy and a unifying objective. “When you bring the right sellers and buyers together, the result is a solid deal with a rewarding outcome for both parties.”
Constantly learning, constantly growing, constantly improving and refining his craft, one of Jeff’s strongest motivations is knowing that he is “forever in the midst of an insatiable evolutionary process”. “Good is the enemy of great,and greatness is a matter of conscious choice and discipline. Exceeding expectations is only the beginning. I understand how hard you work to get what you want, so I work even harder to help you get to where you want to be.” Jeff provides representation and consultative services to both buyers and sellers.
Contact Jeff directly at 269-998-4574 or jeff@SWMIHomeSales.com.