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Location is top of mind for many luxury home buyers in 2025, from relocation to second home purchases.
According to the Coldwell Banker Global Luxury Trend Report for 2025, an increase of wealthy home buyers are moving to locations that optimize wealth and lifestyle, with 35.5% of buyers purchasing properties based on location.
Cities with lower taxes, more economic opportunity, favorable climates, safety, and other lifestyle benefits like Dubai, Singapore, and Miami have seen an increase in HNW individuals. Other top cities for relocation include Scottsdale, Austin, Houston, W Palm Beach, Lisbon, and Melbourne.
“Locations that combine affordability with luxury amenities and lifestyle perks will continue to attract the modern affluent buyer who has become increasingly cost-concious, pragmatic, and selective. Cities that offer vibrant cultural scenes, strong infrastructure, and favorable climates will remain popular among all demographics.” Says the report.
Other emerging luxury markets include waterfront locations, and urban centers with strong job markets. Second home locations in desirable coastal towns or mountain locations are also seeing investment from emerging Gen X buyers.
See the full Coldwell Banker Global Luxury report here.
View more Luxury Real Estate Market Reports on LH Living.
[div]SOURCES:
The Trend Report 2025, Coldwell Banker Global Luxury
