SUSAN de STEIN, MBA, ABC
Susan de Stein is an award-winning Realtor® with Pemberton-Holmes Real Estate on Salt Spring Island:
- Top salesperson in the company’s Salt Spring office for the past 4 years (by sales $ and # transactions)
- Gold medalist from the Victoria Real Estate Board
Susan provides exceptional service, and is knowledgeable, analytical, and professional. Her passion for real estate – coupled with marketing skills and a business background -- give her an edge in all aspects of providing real estate services to buyers and sellers.
In her working life, she has been a journalist, a corporate media spokesperson, a bank executive, PR agency president, consultant and advisor. She brings various skills and knowledge earned during her career, as well as her personal love of the profession and Salt Spring Island.
She has an MBA and the Canadian Securities Course, has managed multi-million dollar bottom lines, held executive positions in large and small organizations, and has honed her expertise in marketing, customer service, and public relations.
After spending 20+ years of her career in Toronto working at Shell Canada and TD Bank, she has called British Columbia (both Vancouver and Salt Spring Island) home for the past 20 years.
Going further back? She earned her undergraduate degree from Queen’s University, then beginning her print journalism career in Ontario. At the age of 21, she became the managing editor of three Ontario community newspapers then moved to Canada’s largest weekly newspaper in the metro Toronto area. Her corporate career began at Shell Canada a few years later, where she worked in marketing communications and consumer relations.
After five years at Shell, she joined Toronto Dominion Bank in a senior public affairs capacity in its head office. From 1983 to 1990 at TD, she acted as the Bank’s primary public spokesperson and public affairs strategist, responsible for communicating the Bank’s view in all print and broadcast media. Opting then to tackle the operations side of the bank, she worked in a succession of four executive assignments. First she headed retail financial services, real estate, and marketing function for 60 branches in Toronto. As a VP, she was responsible for retail treasury products, then the Bank’s Visa cardholder business, and lastly, its direct marketing unit.
In 1996, she moved to Vancouver as Director of Market Information Services at the Vancouver Stock Exchange. She joined a leading public relations agency in 1998 as Vice President and became President in 2000, then founded her consulting firm. She was an active leader in her professional association, serving as President of the Toronto chapter of IABC (the International Association of Business Communicators) and sat at various times, on both the Canadian and international executive boards.